Terms And Conditions

This website is operated by Strider Sports International, Inc., 2221 N. Plaza Dr., Rapid City, South Dakota 57702, USA (“We”). This notice provides you with information on how we, as the data controller, will process your personal data in connection with this website.

1. Your personal data

In the course of your visit to this website we will collect the following information:

• the pages visited on our website (www.striderandfriends.com);

• date and time of your visit of this website;

• your IP address;

• name and version of your web browser;

• the website (URL) you have visited before you accessed this website; and

• certain cookies (see point 2 below).

We also process the information that you provide us with in the course of the use of our webshop or other functions (e.g., contact form, application form, registration form).
There is no obligation to provide the data that we ask you for when filling out the contact form. However, if you do not provide your personal data, you will not be able to contact us in this way.

2. Cookies

This website uses so-called cookies. A cookie is a small file that may be installed on your computer when you visit a website. Cookies are generally used to provide site visitors with additional functionality within the site. They may, for example, be created to keep track of your visit and support your navigation of the website, help you resume where you left off and/or remember your preferences and settings when you visit the website again. Cookies cannot access, read or modify any other data on your computer.
Most of the cookies used on this website are so-called session cookies. They are automatically deleted once you leave the website. Persistent cookies remain on your computer until you delete them in your browser. We use persistent cookies to recognize you when you visit this website the next time.
You can control cookies via your browser settings to notify you when a website wants to install a cookie, block cookies altogether, or delete already installed cookies. Refer to the ‘Help’ function within your browser for more information. Note that disabling cookies might affect your online experience and/or prevent you from taking full advantage of our website.

3. Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses “cookies” to help the website analyze how users use the site. We process your data based on our prevailing legitimate interest to cost-efficiently generate website usage statistics (Article 6(1)(f) GDPR).
The information generated by the cookie about your use of the website (including your IP address and the URLs of the accessed pages) will be transmitted to and stored by Google on servers in the United States. We do not store any of your personal data collected in connection with Google Analytics.
This website uses an IP anonymization feature provided by Google Analytics. Your IP address will, therefore, be truncated/anonymized by Google. Google uses this information to evaluate website usage, compile reports, and provide other services to us. Google will not associate your IP address with other data held by Google.
You may refuse cookies by adjusting your browser settings. You can also prevent Google’s collection and use of your data by installing the Google opt-out browser plug-in or clicking the opt-out link provided on this website.

4. Purposes for which we process your data

We will process your personal data set out under point 1 above for the following purposes:

• to make this website and its services available to you and to further optimize and develop this website;

• to answer your requests;

• to create usage statistics;

• to be able to recognize, prevent and investigate attacks on this website;

• to offer our goods and services;

• to process your order;

• to make customer satisfaction statistics;

• to provide you with goods and services;

• to give you the possibility to rate our products;

• to provide additional services on our website (e.g., contact form, application form, review board, etc.); and

• to manage (potential) warranty claims through the online registration of bikes.

5. Legal basis of the processing

We process your personal data on the basis of our prevailing legitimate interest (Article 6(1)(f) GDPR) to achieve the purposes set out in point 4. We may also process your personal data to perform the agreement we have concluded with you or to take steps at your request prior to entering into such an agreement (Article 6(1)(b) GDPR) or to comply with legal obligations (Article 6(1)(c) GDPR).
In some cases, we may ask for your consent (Article 6(1)(a) GDPR).

6. Transfer of your personal data

We will transfer your personal data to the following recipients:

• IT service providers that we use;

• distributors, (sub-)franchisees, logistic companies and postal service providers that we use; and

• payment service providers.

Some recipients may process data outside your country. We only transfer personal data to countries with an adequate level of data protection or where we ensure adequate protection via Standard Contractual Clauses (2010/87/EC and/or 2004/915/EC). Agreements are accessible upon request.

7. Retention periods

We will retain automatically-collected data for three months, or longer if necessary to investigate website attacks. Data collected in the context of a request will be retained for seven years.
Registered users’ data will be retained as long as the account exists and thereafter as long as statutory retention obligations or potential legal claims are not time-barred.
Order-related personal data will be retained as long as necessary to execute the order; other provided data will be retained as long as necessary to process your inquiry/application.

8. Your rights in connection with your personal data

Under applicable law, you have the rights to:

• check whether and what kind of personal data we hold about you and request copies;

• request correction, supplementation, or deletion of inaccurate or non-compliant data;

• request restriction of processing;

• object to processing or revoke consent (without affecting the lawfulness of prior processing);

• request data portability;

• know the identities of third parties to which your data are transferred; and

• lodge a complaint with the competent authority.

9. Our contact details

Please address your requests or questions concerning your personal data to:

Strider Sports International, Inc.
2221 N. Plaza Dr.
Rapid City, South Dakota 57702
USA
Email: info@striderandfriends.com

Last updated on March 11, 2026